A tribute to the aesthetics aspects of wood
Metsä Wood’s photo series with award-winning Finnish photographer Kimmo Syväri captures the aesthetic features of wood from a new perspective, but also holds a deeper meaning. Megatrends such as urbanization and climate change present new challenges for construction sector. It is high time to see the possibilities of wood through new eyes.
Each photograph in the series offers real insights relevant for building with wood, yet they also leave room for more personal responses and interpretations. For example, the famous New York city Wall Street view has quite many different associations, but in this context it reminds us that in the face of increasing urbanisation and migration to cities we need to start building higher, faster and more sustainably. An image of a piece of wood emblazoned with a flame-like pattern also has a deeper meaning in the context of bioenergy; today’s engineered wood can be produced in a way that generates more bioenergy than it uses.
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