Finnforest encourages merchants to hit the deck

New product literature

Published: 29/04/2009 00:00

Finnforest has released a new decking and garden structures brochure to help merchants showcase the comprehensive range of products available to trade professionals and landscapers.

With one of the widest range of decking products and accessories on the market, Finnforest is encouraging merchants to broaden their decking portfolios in order to open up the market and appeal to a wider range of trade professional, landscaping and DIY customers.

The refreshed decking brochure provides merchants with one handy reference point to demonstrate the sheer breadth of opportunities available with decking. The features and benefits of the individual product lines: Classic Softwood, Grassedeck, Thermowood, Hardwood and CorrectDeck decking, are outlined with clearly indicated cross-sale opportunities.

In this way Finnforest is keen to help the merchant identify potential areas for increased profit margin on the sale of decking products. So for example when a customer purchases Classic Softwood decking the brochure indicates how different balustrades, posts and post caps can create a more tailored and professional, value-added finish. With these elements clearly emphasised merchants will have cross-selling opportunities at the forefront of mind when dealing with potential decking customers. Finnforest’s range enables merchants to draw on decking accessories, including balustrades, panels, posts, rails, and pergola kits allowing merchants to offer everything needed to create the perfect decked area.

 The Classic Softwood range is precision cut, kiln dried and preservative treated to leave a smooth joinery grade finish. Depending on the overall theme, the boards can be treated with decking oil, stain or paint, supplied by the merchant at the time of purchase.

Thermowood decking, which resembles hardwood in appearance, is manufactured by heating Scandinavian soft wood, which changes its chemical structure making it more durable and resistant to fungal attack, providing an attractive option to customers looking for a low maintenance decking alternative.

With the recent push to become more eco-friendly, CorrectDeck, which is made from a composite of 80% recycled hardwood and polypropylene, is the ideal choice for those looking for a low maintenance  decking option. Complete with a 25 year guarantee, the boards are available in a cedar colour.

Hardwood decking is available as a double sided deck board, with an attractive alternative pattern on each side. This is a decking material that is becoming increasingly popular on more prestige decking projects.

Decking is also an ideal option for those living in urban areas with access to an outside space. GrasseDeck boards are manufactured with a realistic turf inlay, ideal for use on rooftop patios and in townhouse courtyard situations, where grass would perhaps not ordinarily grow.

“The refreshed literature is designed to provide the merchant channel with an effective promotional tool and support the sale of decking,” explains Marcus Sanders, UK Marketing Manager (U&D) at Finnforest, “Our manufacturing is traditionally geared to meet peaks in demand during Spring and Summer  and now is a prime opportunity for merchants to increase their profile within the market place and push awareness of the variety of decking they have on offer.  The range and quality of decking products from Finnforest aims to appeal to a wide audience of trade professionals and cater for an array of user applications. This comprehensive range means merchants can stock a broad choice, through one supplier.”