Finnforest's renewed website supports sales through clearly organised content

Greater clarity and easy access to information

Published: 20/07/2009 00:00

Finnforest has renewed its website underpinning its range of timber products and systems. Greater clarity and easy access to information are designed to drive sales.

With a broad range of products and systems and a wide customer base, easy navigation through clear segmentation was key to the new website design. Visitors to the site are directed, with a clever use of imagery, to their own area of interest, and provided with intuitively organised content.

A dedicated Home and Lifestyle area showcases Finnforest’s range of log cabins, decking and accessories and machined softwood for interior applications. For each product all the information the user requires is clearly presented for easy browsing, with instant access to any relevant literature and technical support, such as pdfs of cabin build guides and floor plans.

The new website also features a new look stockist locator driven by Google Maps - ensuring any potential customers are driven to Finnforest’s partners, quickly and effectively directly from the site. Alternatively, for more information the user can fill in a quick form to request a brochure on a particular product, and will not just receive literature but a list of local stockists.

Finnforest’s corporate responsibilities towards the environment and climate change underline everything it does. This is clearly set out on the new website where sections cover these responsibilities as a global business and on a country by country basis.

Warren Dudding, Head of Marketing for Finnforest, said: “The renewed site is designed to deliver and support sales. By providing an easy to navigate, informative environment the visitor is able to quickly access the information they are seeking, and through the new look stockist locator we deliver the visitor right to merchant or retailer’s front door. With a wide range of end use customers, clear segmentation was crucial at the planning stage and this clarity comes through in the final product. As part of a wider re-branding – which has also included new product literature and POS - the merchant is now also able to utilise a professionally presented website to display our product offering, showcase larger items and direct customers to more information.”