Finnforest has added thirteen new models to strengthen its extensive collection of Finnlife log cabins for 2009. The range of over 30 models is underpinned by a dedication to service that is designed to benefit and support the merchant in this year’s challenging economic climate, with new literature and a refreshing approach to sales support.
In extending its range, Finnforest is aiming to appeal to a wider audience with striking new designs. For example, the new Tuleva cabin reflects modern tastes for geographic shapes and strong lines. Meanwhile the Tupla and Uusi are innovative designs consisting of two rooms but with the option to buy the same cabin front in three sizes, up to a depth of 5m, dependent on the individual space requirements of the customer.
Finnforest has also made adaptations to some old favourites, ensuring the existing models in the range are right in line with consumer expectations, reflecting this season’s designs and modern lifestyle tastes. The Ikkuna and Lovisa models are two examples. Re-modelled for 2009, each cabin now comes with a decked terrace area to the front, both providing both indoor and outdoor living spaces in one cabin design.
Such new additions complement the broad collection of over 30 log cabins, in various sizes and designs, to suit every trade professional or DIY customer’s requirements. The full range is embodied in one handy new brochure, updated for 2009 and online at
The new brochure is designed to help the merchant sell on the benefits of the log cabins, through aspirational photography and clear explanations of the features and benefits of the log cabins to customers. Easy to use, the brochure provides a full overview of the range, with a dedicated section on the quality of construction that sets these apart from other garden structures. The versatility and options available with a log cabin are set out, demonstrating the adaptations that customers can make by buying the optional extras available.
In this way Finnforest is helping merchants to maximise profit margins, simplifying the selling process by providing the merchant with a tool to help customers understand the versatility of a log cabin, for whatever use they have in mind. Throughout the brochure customers are encouraged to think about what else they could do with their new cabin: paint it with wood stain or wood protector, add underfloor heating and roof insulation, install a security alarm, add guttering or increase the space with an extension kit.
The new cabins brochure is complemented by a website which enables customers to experience a 3D interactive tour of the cabins, refer to the build guide, or find their nearest stockist. This tool also makes it simple for merchants to demonstrate the breadth of choice on offer for customers, this is especially of benefit to the merchant with little or no space for cabin displays.
Limited space is a challenge when selling any large item like log cabins and Finnforest understands this. Its unrivalled home delivery service means that when a customer places a cabin order, Finnforest handles the rest meaning that the merchant can reap the profit benefits, with none of the hassle or handling and delivery costs. Once an order has been taken in store, Finnforest takes on all responsibility for its fulfilment - contacting the customer to acknowledge the order and ascertain a convenient date and time for delivery. Log cabins are delivered in one of Finnforest’s fleet of custom-built Home Delivery lorries. Finally, Finnforest monitors customer satisfaction to ensure that the service is constantly evolved in line with consumer expectations.
“The strengthened range is underpinned by the new brochure for 2009,” explains Marcus Sanders, UK Marketing Manager (U&D) at Finnforest, “This has been compiled with clarity and simplicity in mind. It provides merchants with a tool to show customers what they can achieve with a log cabin, and helps merchants to make the link-selling of optional extras in the range easier, therefore improving profit margins.”