Finnforest changes name to Metsä Wood

Metsäliitto Wood Products Industry, Finnforest is now Metsä Wood

Published: 10/02/2012 00:00

Metsäliitto Group has changed its name to Metsä Group. The names and visual identities of its business areas have been updated. Finnforest is now Metsä Wood.


The new names and new corporate image represent the final stage in a profound restructuring based on the Group’s strategy. The goal of the process has been to create a more unified and competitive forest industry group. The Group focuses on five business areas: wood products, pulp and wood supply, forest services, tissue and cooking papers and board. The common name ‘Metsä’ clearly integrates all business areas into a unified Metsä Group. The former Metsä-Botnia is now Metsä Fibre, Metsä Tissue continues with its former name. Wood supply operations are known as Metsä Forest (Metsäliitto Puunhankinta in Finland). M-real Corporation will officially decide on changing the company’s business name to Metsä Board at its Annual General Meeting on 28 March 2012.


The new corporate image and logo


The new corporate image and logo shared by Metsä Group and all its business areas – consisting of the word ‘Metsä’ and the head of a stately moose carrying a forest on its antlers – communicate that Metsä Group is a responsible, evolving forest industry company that respects its roots and is stronger than ever, offering products and services that contribute to people’s everyday well-being.


“Metsä Group is proud to be a forest industry company. Our company is owned by forest owners, which lends a long-term perspective to our operations. Our primary raw material is renewable wood grown in sustainably managed Nordic forests. We have the lightest and most ecological boards, prime-quality pulps, popular product brands, successful solutions in tissue and cooking papers and top expertise in the wood product industry. We have a great story to tell,” says Kari Jordan, President and CEO of Metsä Group.


“The new logo is fresh, proud and modern. It is an excellent reflection of Metsä Wood – we are continually moving forward, without forgetting our roots. Our customers have known us as ‘Finnforest’, and this change will strengthen our corporate identity. We’ll be understood as being part of a major forest industry company that manufactures not only high-quality wood products but also produces top-quality pulp, tissue and board. The new logo sharpens our profile. Having a harmonised identity will consolidate the brand recognition of both Metsä Group and Metsä Wood”, says Timo Karinen, Group Executive Vice President of Metsä Wood.


For further information, please contact:

Timo Karinen, Group Executive Vice President, Metsä Wood

Olga van Iterson, Communications, Metsä Wood


Metsä Group is a responsible forest industry group whose products are part of people’s everyday life and promote sustainable well-being. Metsä Group produces high-quality products mainly from renewable Nordic wood. The Group’s core businesses areas are tissue and cooking papers, board and paper, pulp, wood products as well as wood supply. Metsä Group’s sales totalled EUR 5.3 billion in 2011, and it employs approximately 12,500 people. The Group operates in some 30 countries.


Metsä Wood


Metsä Wood offers competitive and eco-efficient wood-based solutions for industrial construction customers, other industrial customers and the home and lifestyle sectors. We manufacture products from Nordic wood, a sustainable raw material of premium quality. Our sales were EUR 940 million in 2011, and we employ about 2,900 people. Metsä Wood is part of Metsä Group.