'“The roof is a masterpiece: From the outside the saw tooth façade is a landmark, and inside the visible wood structures bring warmth. Building with Kerto-Ripa was fast and the elements are produced efficiently and sustainably – not forgetting the added extra that the exposed wood combined with steel and concrete bring into the Diesel DNA.”
Dick Venneman, Dedato designers and architects
To build the Benelux headquarters that represents the distinctive brand of Diesel: raw, sturdy, natural that dares to be different. Also the location of the building is an icon at the waterfront in Amsterdam, the Netherlands.
Before Diesel moved in, they had to build a new home for the brand in just nine months and the wish was to use sustainable and durable materials.