Metsä Wood has published a new image series called “Industrial Durability”. The images visualise the value of birch plywood in the urban end-use context.
The growth of urbanization and e-commerce are driving demand for birch plywood. Construction is increasing mainly in cities, and the industry needs durable and light plywood for concrete formwork. E-commerce is increasing the number of delivery vans transporting goods in urban areas. The floors and walls of these vans are made of large plywood panels. Also, the manufacturers of heavier tracks and trains need a reliable supply of tailor-made birch plywood.
The new “Industrial Durability” image series describes the value of birch plywood in the urban context. The photos were taken by award-winning Finnish photographer Kimmo Syväri. “The challenge was to visualise the benefits of birch plywood in a city by using only Metsä Wood plywood products as they are,” says Syväri. “The material is visually interesting, and the end result is a colourful celebration of industrial materials.”